Leaders Sport Business Summit

Leaders Sport Business Summit
2000 delegates

Event Brief

Leaders is a global network in sport, who connect industry leaders and create essential market intelligence to professionally develop sport on and off the field.

Chelsea has been the chosen venue to host the London Leaders Summit for over 10 years, due to being one of the world’s most recognised football clubs, our prestigious and accessible location in the heart of London and for our impeccable customer service.

The Event

The London Leaders Sport Business Summit saw 2000 delegates, from multiple countries across the globe gather for content and knowledge sharing seminars, alongside networking sessions and evening events.

Leaders exclusively hired out and branded the entire venue including the Great Hall and Canoville Suite, as well as Frankie’s Sports Bar & Diner, Delta Lounge and the on-site underground music venue, Under the Bridge, for evening events throughout the summit, including the Generation XX Red Carpet event at Under the Bridge on the. This event, in partnership with UEFA, held panel discussions around women’s sport, with special guests including ESPN host Alison Bender.

The Great Hall, our largest space at 1,400sqm, was set-up as exhibition space housing 23 exhibitors. The additional event spaces in the West Stand were used to host delegate workshops, panel discussions, Q&A sessions and media lounges.

The events team set-up a 400sqm inflatable dome in the forecourt of the stadium, which contained a 14m X 4m LED branded walled stage, which was the largest and most impressive stage to any Leaders event. The stage included interactive visual displays for panel discussions and key Leader insights. A smaller 64sqm dome was also set up as another smaller product launch stage with them both connected to the Great Hall via a bespoke tunnel.

To create a unique dining experience, Levy Restaurants UK produced exciting food stations with multiple food themes and live experiences which included grab and go bites such as granola pots and pastries, multiple street food stations serving Asian, Mexican, American, Spanish and Indian cuisine, and a dessert station where delegates could build their own rocky road.


Working with the team at Chelsea is always a pleasure and being able to celebrate our 10th edition of the Leaders Sport Business Summit where it all began with such impact, was a testament to their team as well as the relationship we have built up over the years. No task was too big or small and despite all the obstacles the event was extremely successful.

– Harriet Haywood, Leaders

BritishAmerican Business Reception
100 guests

Event Brief

BritishAmerican Business is a transatlantic business network organisation that deliver showcase events and networking opportunities for international businesses. They required a unique venue in a suitable location to hold a memorable networking event for their members and guests.

The Event

Prior to the event, the events team assisted with decorating the venue and aided with the setup of the registration table. Stamford Bridge provided their own state-of-the-art AV equipment, with a team on hand to set up branding on the TV screens in Marco Grill.

Throughout the event, a bespoke BBQ menu was served with choices including hamburgers, chicken and salads.


“The recent BritishAmerican Business Spring Reception event held at Stamford Bridge was one of our most enjoyable events of the year.”

SBC Betting on Football Conference
1000+ guests

Event Brief

Sports Betting Community, (SBC Events) organise some of the largest international events for the sports, sports betting and gaming industries, with a focus on inspiring content, information, networking and new business for senior executives.

Stamford Bridge has been the chosen venue to host the Betting on Football Conference for three consecutive years, due to the venue’s location. Offering multiple transport links, the venue is well situated for delegates coming from London and across the UK and overseas. In addition, the venue offers a variety of premium event spaces that are well-connected, flexible and versatile.

The Event

Attendees participated in multiple 1:1 meetings, an exhibition which held 40 exhibitors in the venue’s blank canvas, 1,400sqm space the Great Hall, as well as participating in dedicated networking events and personalised, behind the scene tours of the stadium. The space was dressed with SBC branding including signage and digital screens, as well as a football stimulator, table football and relaxed seating areas amongst the exhibitor stands.

The event took over much of the venue’s conference and events facilities including the Great Hall, Harris Suite, Drake Suite, Directors’ Lounge, Vialli Suite, Frankie’s Sports Bar & Diner, Marco Grill, Under the Bridge and Millennium & Copthorne Hotel.

When the first day of the event came to a close, attendees gathered at one of two onsite restaurants, Frankie’s Sports Bar & Diner, for an evening networking drinks event.

The exclusive Directors’ Lounge acted as both a speaker and media lounge throughout the event. During the evening of the second day, both the Directors’ Lounge and the second onsite restaurant, Marco Grill (now 1905 Club), were used for exclusive dinner’s, serving classic three-course meals.

The venue’s versatile underground music space, Under the Bridge, was set up to host the closing networking party. Guests enjoyed a selection of drinks, while the Europa League semi-final was displayed on large screens throughout the venue.

SBC Events worked with the venue’s AV partner, Peachy Productions, to cater to all AV and conference needs, including stage set up, PA and speaker systems, and catering to the needs of the 40 exhibitors.

Throughout the event, Street Food Stations, including a Mac Shack, Dog House, Cow Shed and Asian Street Market, offered a wide assortment of delicious food, which received great reviews from attendees, and were served on sponsor branded stations.


Ramus Sojmark, Founder of SBC, commented:

“We’ve had amazing feedback so far, and everyone keeps telling us just how pleased they are with an event that deals with topics and business related to both the sports and betting industries. It’s a privilege to have created a platform that has become a vehicle for industry growth and high level business opportunities at Stamford Bridge.

“The venue offers plenty of well-connected spaces which helped us make this great event, in particular, the Great Hall set up was smooth and well designed.”

Lamborghini Huracán Preview
250 guests

Event Brief

Lamborghini needed an exclusive venue to launch a preview it’s latest model, the Lamborghini Huracán. Stamford Bridge was the chosen venue to host the launch, not only for its prestigious image, location and offering, but for its close proximity to fantastic transport links.

The Event

The Great Hall was transformed as the backdrop against the launch of Lamborghini’s new model, the Lamborghini Huracán.

The entrance to the Great Hall was dressed with branding, as well as branded registration desks. Upon arrival, guests gathered for a reception with a glass of sparkling wine, before they took their seats for the unveiling.

The Great Hall featured a large branded wall with unique geometric art along the back wall of the space, an unrevealed car and artistic white seating were placed centrally in the room. In addition to the full range of high-tech AV equipment available, Lamborghini used multiple PA systems, microphones and a large digital display for the presentation and explanation of the new model.


With the superb communication and the willingness to help from the events team at Stamford Bridge, the event went smoothly and completely to our satisfaction.